There has been a spike in interest in immune-boosting ingredients as a result of the COVID-19 pandemic. Consumers are increasingly worried about their health and wellness, and the virus is accelerating demand for food and drinks that enhance the immune system. In Europe the majority of consumers purchase new vitamins, minerals and supplements that strengthen the immune system while in the U.S, 35% of consumers think products that support immune health would motivate them when purchasing a nutrition or meal replacement drink.
NXTDRIED is focused on offering nutritional products and ingredients which are a healthy option for consumers. We are able to develop dehydrated fruits, herbs and spices with all natural flavours, vitamins, minerals and bio-actives thanks to our advanced technology . All of our products have healthy benefits and many of them strengthen the immune system.
This is, for example, the case for our Camu Camu which contains 25% vitamin C. This Peruvian superfood, as well as preventing diseases related to the immune system, contains important antioxidants and is high in fiber.
In this video, Mintel examines the opportunity of the products which improving immune system.