According to Go Clean Label, this trend is focused on “a return to real food and transparency through authenticity. Food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce. No artificial ingredients or synthetic chemicals.” Driven by the consumers desire for “natural” ingredients, food manufacturers and retail outlets such as Whole Foods, Aldi and restaurants such as Panera are compiling their own lists of ingredients that are not allowed in their stores or restaurants. Currently there are nearly 200 ingredients on the “non-clean label” list.
At EXPO EAST 2022, you will be able to discover REVdried snacks, inclusions and powders that go beyond the freeze dried nutrient, aroma and color retention. They also are way more sustainable and offer total traceability.