Long gone are the days of three square meals. Consumers today want a diet that’s compatible with their ever-busy lifestyle and are increasingly turning to snacks.
Mintel’s Snacking Motivations and Attitudes 2019 report shows that 95% of American adults snack at least once a day and 70% snack more than twice a day. ‘Super snackers,’ consumers who snack more than 4x per day, is also drastically increasing with many people replacing meals with snacks.
Snackification provides a massive opportunity for retailers and consumer packaged goods (CPG) companies to connect with consumers and leverage convenience food. Join us as we explore this trend in-depth and provide actionable insights to make sure you can make the most of this trend.
